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2010/06/04

"Assuring Consumer Confidence in Ethical Trade”, says The Ethical Trade Fact-finding Process – ETFP

The ETFP study identified seven factors that were considered to be of concern in relation to the reliability of ethical claims: Truthfulness, verifiability, fair imagery, performance, significance of impacts, clarity and variety of claims.


The Ethical Trade Fact-finding Process (ETFP) was established following the workshop, “Can consumers rely on fair trade claims?” held by the ISO Committee on consumer policy (ISO/COPOLCO) in 2007.
Its aim is to build consumer confidence in purchasing ethically traded products and services by recommending solutions to reduce the potential for consumer confusion caused by inaccurate and unreliable ‘ethical’ claims.


During the first phase of the ETFP, which ran from March 2009 until October 2009, independent researchers were hired from OneWorldStandards and Pacific Institute to conduct a thorough review of existing studies on the nature and extent of unreliable ethical claims and related impacts on consumer confusion.


The research findings were presented at an international multi-stakeholder roundtable on 12 -13 October 2009 at The Hague, the Netherlands.


An executive summary of these findings is available here: Ethical trade - phase 1 - summary - ENG

 
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