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More than ever before, today's organizations need to innovate and develop their markets to gain enhanced competitiveness. Innovation plays, as it always has, a driving role in the economics: by creating value-added, it spurs business development and creates jobs. Innovation therefore plays a role in the competitiveness and economic performance of nations.
Innovation can be ushered in on many levels, extending way beyond simply engineering new products to also encompass a broad-spectrum range of domains covering sales techniques, distribution methods, marketing, packaging and design solutions, plus production processes, organization systems, and services, and more...
How can businesses be fast-tracked towards better innovation capability? How can they tap into the innovative solutions market? How is an organization’s innovation performance gauged?
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