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More than ever before, today's organizations need to innovate and develop their markets to gain enhanced competitiveness. Innovation plays, as it always has, a driving role in the economics: by creating value-added, it spurs business development and creates jobs. Innovation therefore plays a role in the competitiveness and economic performance of nations.
Innovation can be ushered in on many levels, extending way beyond simply engineering new products to also encompass a broad-spectrum range of domains covering sales techniques, distribution methods, marketing, packaging and design solutions, plus production processes, organization systems, and services, and more...
How can businesses be fast-tracked towards better innovation capability? How can they tap into the innovative solutions market? How is an organization’s innovation performance gauged?
The AFNOR draws on its specialist sectors to provide answers geared to current trends and baseline needs.
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