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Despite being first and last in the chain that designs, produces, edits, revises and publishes standards, the average citizen is often unaware that most of the objects or services that play part of his or her daily life are thankfully governed by one or more standards. These standards ensure that the citizen's quality and safety expectations are met. They foster trust, and offer reliable benchmarks in everyday life.
In order to promote the key strengths of standardization in a world whose greying population is driving the need for new lifestyle frameworks, and where social exclusion and environmental threats are the highest-ranked concerns of a majority of people, the AFNOR Group orchestrates a full-blown media communications policy in order to make information on standards, labels, certifications and regulations clearer, more explicit, and a whole lot easier to find.