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For businesses, standardization represents a strategic tool in its own right. Standards play a role in frameworking international commerce by cutting out trade barriers, and provide socio-economic agents with the tools they need to become more effective. As international competition continues to sharpen, standardization is used as a competitive intelligence tool to guide strategic decision-making and increase competitive edge in order to win new market share.
AFNOR deploys initiatives in education and teaching, some to spread the word on the role of standardization and certification, and others to facilitate understanding on standards for both teachers and students. By acquiring knowledge on standardization and certification, young graduates can offer new competencies to the bodies and businesses they hope to join, and help make their new employers more competitive.