Circular economy : a method to avoid going around in circles



Doing more and better, with less, in a loop, and on a local scale. That is the ambition of the circular economy. This anti-waste approach rethinks our modes of production and consumption in order to optimize the use of resources. It's all about method.

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The benefits of a circular economy approach

At a time when consumers are increasingly concerned about the environmental quality of products and services on the market, a circular economy approach can reduce production costs (raw materials, energy, waste) and therefore increase margins. Eco-design, shared use, reconditioning, upcycling... New markets are emerging, requiring differentiation and innovation.

Source of figures: Ecologie.gouv.fr

7areas of action for the circular economy

300 000Euros: the amount of the fine for planned obsolescence

811 000Jobs in activities related to the circular economy

- 30 %resource intensity relative to GDP by 2030 compared to 2010 

The AFNOR Group supports you in your circular economy approach

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Marie VigierCircular economy expertSee his Linkedin profile
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Implementing a circular economy approach in 3 steps

  • Eco-design involves developing a product in such a way that it generates as little environmental impact as possible throughout its entire life cycle: during production, use, and end of life. A key measure is the transition from multi-material to single-material products (which simplifies disassembly, repair, and waste treatment). Eco-design requires a good command of LCA (life cycle assessment) tools to ensure that an environmental gain at one stage is not offset by a greater impact at another stage.

  • Another principle of the circular economy is to extend the life of the product as much as possible. First, during manufacturing, to avoid planned obsolescence and to facilitate repairability. Then, at the end of the initial use phase, to find a new use for it: with the same function, possibly reinforced with parts from other objects (reuse), as waste directed towards other functions (reuse) and uses with higher added value (upcycling), or as an end-of-life product returned to the producer for refurbishment (reconditioning).

  • Once the product has become waste, with no hope of finding a new use for it as such, recycling takes over. Provided that this solution is more virtuous than energy recovery (which is not always the case). Recycling therefore involves destruction, or at least dismantling, disassembly, or separation of the object's various components, material by material. The circular economy loop is closed when producers show interest in incorporating recycled materials into their processes instead of virgin materials.

The AFNOR Group supports you in your circular economy approach

Photo by Marie Vigier
Marie VigierCircular economy expertSee his Linkedin profile
Contact our expert

Solutions tailored to each sector

  • image-industrie-economie-circulaire.webp

    Everything you need to know about the circular economy as it applies to industry

    All AFNOR solutions based on voluntary circular economy standards for industry. AFAQ Eco-design certification

    • The AFNOR BAO service
    • ISO 59000 standards
    • Our training courses
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    All about the circular economy applied to tourism

    All AFNOR solutions based on voluntary circular economy standards for tourism professionals.

    • Clean Ports certification
    • The European Ecolabel
    • NF Environment certification
    • ISO 59000 standards

Circular economy standards you need to know about

  • NF ISO 59004

    Circular economy - Vocabulary, principles, and recommendations for implementation

  • NF ISO 59010

    Circular economy - Recommendations for the transition of business models and value networks

  • NF ISO 59020

    Circular economy - Measuring and evaluating circularity performance

  • XP X50-401

    E-commerce: informing e-consumers about greenhouse gas emissions associated with their delivery choices

  • NF EN ISO 14001

    Environmental management systems - Requirements and guidelines

Becoming certified in circular economy

Diagram of the AFAQ Eco-design assessment process.

To demonstrate your commitment to the circular economy to your customers and partners, you can have your eco-designed products certified, as well as your project management.

Training in circular economy

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Our AFNOR Compétences training courses enable participants to discover, understand, and master the LCA method and eco-design, which form the basis of a circular economy approach.

Writing the rules for the circular economy

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With AFNOR, get involved in the standardization committee to write best practices for the circular economy, including those relevant to your sector.

Our articles on the circular economy

The AFNOR Group supports you in your circular economy approach

Photo by Marie Vigier
Marie VigierCircular economy expertSee his Linkedin profile
Contact our expert

Circular Economy FAQ

Your questions about the approach and standards

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