Trusted E-commerce: Anticipate Tomorrow's Expectations

E-commerce, a central pillar of the economy, is entering a phase of transformation. Artificial intelligence, new regulatory requirements regarding advertising transparency and data protection, responsible marketing, product safety, and carbon footprint are reshaping the market in a lasting way.
In this changing environment, trust has become a competitive advantage. Anticipating future standards is essential to safeguarding business operations, strengthening credibility, and seizing new opportunities. This is precisely the purpose of future voluntary standards designed to support this transition. Several draft standards are currently being developed at the national and international levels. 

E-commerce professionals, digital marketing agencies, and advertisers specializing in retail, food and agriculture, fashion, tech, and more… We’ll explain it all during a webinar on Tuesday, September 8, 2026, from 1:00 p.m. to 2:00 p.m., hosted by Marie Desmyttere , Head of Mobility Development at AFNOR, and Sophia Queret , e-commerce project manager, in partnership with Luc Shao, standards specialist, and François Solis , e-commerce project manager at the General Directorate for Enterprises (DGE) of the Ministries of Economy and Finance. Other speakers will include Hugo Jublan , Head of CSR, Payments, and Logistics at the Federation of E-commerce and Mail-Order Sales (Fevad), Bruno Gadal , director of standardization at Geopost, and Xavier Ambrosini , Head of Strategy and Programs (Mail, Parcel, and Services Division) at La Poste Group.

Participation is free, but registration is required.