Ecoprod, the label that makes audiovisual production greener

Audiovisual productions, responsible cinema: an entire sector is committed

The environmental impact of the film and audiovisual sector is not insignificant: its emissions are estimated at 1.7 million tons of CO2 per year, with a huge amount of waste, particularly for feature films (sources: Ecoprod study, 2020 ; Franceinfo Culture, 2021).

This is what prompted the Ecoprod collective, which brings together professionals from the sector, to develop the label of the same name at the end of 2022. This will enable audiovisual, film, and advertising productions committed to minimizing their environmental impact to stand out. Ultimately, this will attract producers and viewers who are sensitive to this commitment.

How to obtain the ecoprod label?

Since September 20, 2023, any work, program, or advertisement may request AFNOR Certification to have its production examined with a view to obtaining the Ecoprod label. This will make this mark of recognition more objective and therefore more credible!

The auditor will focus on analyzing the actions that could lead to the "eco-production score" exceeding 65% and verifying that the eight mandatory criteria are met, including calculating the carbon footprint of the work, the appointment of a person in charge of eco-production, and the systematic use of trains rather than planes for journeys of less than 5 hours.

Each action earns points and contributes to the eco-production score of a film, series, documentary, streaming program, or even a sports advertisement. Since its launch, around fifty productions have already followed the label's guidelines and made a commitment to sustainability.

The Ecoprod label helped us structure the eco-production approach for Un si grand soleil, and we are very proud to be among the pioneering productions. , says Laurence Schwob, Deputy CEO of France.tv studio, in an Ecoprod press release. The label is self-refining over time: initial feedback has enabled us to adjust the criteria and adapt the audit process to the reality on the ground.

In May 2024, the publication of the AFNOR Spec 2308 standard on responsible film, audiovisual, and advertising production has prompted Ecoprod to revise its certification criteria: as of September 2024, audits within production companies will include additional criteria on social issues related to production (and no longer just environmental issues). Supported by the Ministry of Culture and the National Center for Cinema and the Moving Image (CNC), this standard was developed in collaboration with a national consortium of 130 professionals.