Our solutions for the tourism industry
In 2024, the tourism sector represents a turnover of €200 billion and 1.3 million direct jobs. It is divided into five categories: skills-based tourism (4,000 companies), cycling tourism, river tourism, wellness tourism (spas, thalassotherapy), and slow tourism.
Snow melt, water shortages, the carbon footprint of air travel, landscape impact, cultural uprooting... With the rise of mass tourism, climate change, and globalization, all these activities face challenges in terms of environmental impact, sustainability, digital transformation, and innovation.
Some key figures for the sector
- 100 million visitors to France in 2024
- 16,850 hotels
- 13 NF Environment certification bodies
- 67 criteria for the eco-label for tourist accommodation

Your needs
Tourist offices, marinas, accommodation providers, seasonal or festival tourism operators... Do you work in tourism and face challenges related to quality, environmental impact, and social responsibility? There are recognized standards for quality and environmental performance. The AFNOR Group is your partner.
Ask for the European Ecolabel
A sign of recognition for tourist accommodations that care about their environmental impact.
Display your NF Environment certification
A recognized stamp for your visitor sites.
Play it Clean Ports
ISO certification for ports committed to ecology and biodiversity.
For quality vacation stays
A service commitment certification based on 17 criteria.
Tourism professionals: they apply best practices and demonstrate it
Tourist offices, accommodation providers, tour operators... All tourism stakeholders will find what they need at AFNOR to implement and promote their quality or environmental initiatives.




