Id verde has turned the constraints of phytopharmaceutical certification into advantages

Oussama Bousbih, id verde's quality, safety and environment manager, explains how this leading company in the creation, rehabilitation and maintenance of green spaces has integrated - positively - the certification criteria on the use of phytopharmaceutical products.

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Oussama Bousbih, idverde’s quality, safety and environment manager, explains how this leading company in the creation, rehabilitation and maintenance of green spaces has integrated – positively – the certification criteria on the use of phytopharmaceutical products.

How did one of the Grenelle de l’environnement’s flagship measures – reducing the use of plant protection products (pesticides) – become an obligation for thousands of companies? How did id verderenew its certificate for phytopharmaceutical products?

As we have many local branches throughout the country, we took advantage of regulatory constraints to give each one a framework to share with that of our group,” explains Oussama Bousbih. Today, all our teams work in full awareness of the regulatory imperatives specific to our business. We’ve already achieved greater consistency! In this way, I was able to tell everyone how to put in place good practices for the application of plant protection products, to communicate with their customers. ”

On an adjacent level, that of the environment, it was also important. “Was I able to track inventory more accurately? What was applied and how? Which products were eliminated because they were toxic or no longer met the criteria for mandatory certification? Without losing sight of the fact that, while we’re waiting for 2018, we’re also looking ahead to 2016, when communes will no longer be allowed to use certain phytosanitary products. This forces us to find new solutions, which will enable us, within a year, to intervene almost everywhere without aggressive solutions”.

And then there’s the crux of the matter: sales. Today’s economic context is tough. Price is always the most important criterion! However, let’s imagine a local context that is sensitive to public opinion, which tends to be ecologically-minded. Elected representatives and decision-makers will find it easier to turn to us, as we guarantee compliance with regulations. We provide rigorous service. We are demonstrating that we are fully compliant with the 2011 decree and the criteria for this certification.